Loewe Targets Installers

Loewe targets install growth

In an exclusive interview with Essential Install, Marc Nikolai MD of Loewe UK has revealed the company is looking to add at least fifty installers in to its dealer base in the next 12 months. Marc says: “In the UK we want to focus more on installers. Our Galerie stores and independent retailers will of course continue to be important, but installers are a key client group for us and we feel we can deliver a very strong brand and product offering.”

Marc explains: “I think we have perhaps 50 installers at the moment using the Loewe brand and I would really like to see that number increase to 100 over the next year. We only want to work with installers that really understand the brand, so early in 2011 we will introduce a training programme that will explain the products and the brand values that Loewe can offer installers. On completion of the course installers will have full access to one of the best install offerings around, fully B2B protected.”

Marc also points out that installers should remember that although Loewe is quite rightly best known for its high quality TV products, currently best defined by the top of the Range Reference model, it also now has much more of a one-stop-shop to offer installers with audio delivery solutions, a network-enabled content storage and delivery product in the form of its Media Centre and a Blu-ray player.

Marc adds: “Most recently the brand has added LED and 3D options to its TV offering (see last month’s EI) and an attractive mocha colour option in the Art family, which has been very well received. Installers should also note that many Loewe TVs can be bespoke finished to match a clients interior as part of any normal order of a TV.”

Marc adds: “The company now has TV options well suited to the Hotel market, particularly in the Individual TV range and the company’s roadmap also includes on demand services built into the TVs. Installers should also look out for a return to more classic Loewe styling with the company’s traditional wave and eye motive which run long the bottom of the screen coming back into prominence.

More information +44 (0)1294 315000 or www.loewe-uk.com